Drayton Bird Interview

Drayton Bird
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Drayton Bird Interview

Drayton Bird has been named by the chartered institute of marketing as one of 50 living individuals who have shaped today’s marketing. Other names included Philip Kotler, Tom Peters and Theodore Levitt.

Drayton is best-known as a direct marketing expert but has also worked in Advertising, Public Relations, Research and Telemarketing, Franchising and Experiential Marketing.

Advertising legend David Ogilvy said he “knows more about direct marketing than anyone else in the world” and that his speeches are “both educational and hilariously funny.”

Since he entered advertising in 1958, Drayton has worked in 51 countries with many great brands. These include American Express, for whom he created a special marketing course for senior executives, British Airways, Cisco, Deutsche Post, Ford, Hargreaves Lansdown, IBM, McKinsey, Microsoft, Nestle, The Prudential, Philips, Procter & Gamble, Toyota, Unilever, Virgin and Visa.

His book, Commonsense Direct and Digital Marketing, out in 17 languages, has been the UK’s best seller on the subject every year since 1982. He has written 4 other marketing books, including How to write a sales letter that sells, now in its 3rd edition, and well over 1,000 columns for publications around the world.

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