My Marketing Interviews
I like to do marketing interviews with experts in the industry as I think it’s a great way to provide value to my listeners and subscribers. I’ve decided to post a few of them on here free of charge. I can’t post them all on here for a number of reasons but if you go to my blog you will find the majority of my interviews over there.
I have included a small selection here too, I hope you enjoy them and use them to your benefit!
Joe Sugarman– Joe Sugarman is one of the all time greats of Marketing and advertising. Once named the “Mail Order Maverick” by The New York Times, Joe is a groundbreaker in every sense of the word. His achievements in marketing innovation alone give him the right to be called a legend. He is the owner JS&A Group, Inc which is behind some of the biggest marketing campaigns in recent history. He is also the author of many best selling books on the topic of direct marketing and copywriting including “The Adweek Copywriting Handbook”, “Triggers”, and “Advertising Secrets of the Written Word”
Ted Nicholas– Ted Nicholas is without question one of the worlds greatest copywriters and marketers. He has sold over $8 Billion worth of products and services for his clients during his illustrious career. He is also the author of several books on marketing and copywriting including“Magic Words That Bring You Riches”, “How to Publish a Book & Sell a Million Copies” and “The Golden Mailbox”
Jack Trout – Jack Trout is president of Trout and Partners Ltd and has over 40 years of experience in advertising and marketing. He has consulted for such companies as Hewlett-Packard, Southwest Airlines, Merck, Procter & Gamble, Papa John’s Pizza and many others. Some of his books include “Positioning: The Battle for Your Mind“, “The 22 Immutable Laws of Marketing”, “Differentiate or Die”, “Marketing Warfare“, “Repositioning” and “In Search of the Obvious” to name just a few.
Al Ries – Al Ries is one of the all time greats in the world of Marketing, Advertising, PR and Branding. He has worked with some of the worlds most famous brands including Apple, IBM, AT&T, Burger King, Xerox, Intel and Samsung to name just a few. His books include… Positioning: The battle for your mind, The 22 immutable laws of marketing, The 22 immutable laws of branding, 11 immutable laws of internet branding, Focus and Marketing warfare.
David Allen – Your mind is for having ideas, not holding them. That’s why David Allen created Getting Things Done®. GTD is the work-life management system that has helped countless individuals and organizations bring order to chaos with stress-free productivity. After decades of in-the-field research and practice of his productivity methods, David wrote the international best-seller Getting Things Done. Published in over 28 languages, TIME magazine heralded it as “the defining self-help business book of its time.” GTD enables greater performance, capacity, and innovation. It alleviates the feeling of overwhelm—instilling focus, clarity, and confidence.
Sam Carpenter – Sam Carpenter is the author of the book Work the System: The Simple Mechanics of Making More and Working Less which outlines his simple methodology of making your life and business run smoothly and efficiently by getting systems in place.
John Carlton – John cheekily refers to himself as “the most ripped-off copywriter on the Web”, and no one on the inside of the online marketing world disagrees. Other marketers also call John Carlton “the most respected copywriting teacher alive”. Some of the best ever internet marketers such as… Frank Kern, Eben Pagan, Rich Schefren and Mike Filsaime say that John is their primary copywriting mentor. John is also the creator of many of the worlds most coveted copywriting courses and products
Perry Marshall – Perry founded the world’s #1 online community of 80/20 marketers and entrepreneurs. He’s referenced across the World Wide Web and by The New York Times, CNBC, USA Today, Forbes, Chicago Tribune and Fast Company. Perry is also an author and his works include The Ultimate Guide to Google AdWords, 80/20 Sales and Marketing, The Ultimate Guide to Facebook Advertising and Industrial Ethernet.
Yanik Silver– Yanik Silver is a serial entrepreneur who has built multiple successful online businesses and has bootstrapped 8 different product and service ideas hitting the million-dollar sales mark from scratch without funding, taking on debt or even having a real business plan. He is the author of several best-selling marketing books and tools including “Moonlighting on the Internet“, “Maverick Startup”, “34 Rules for Maverick Entrepreneurs” and “Instant Sales Letters“. Yanik is also the founder of the Underground Online Seminar and Maverick1000, a private group of top level, game-changing entrepreneurs.
Joe Vitale – Dr. Joe Vitale is known as “The World’s First Hypnotic Marketer“ He has developed a proven formula for “tuning in” to the subconscious minds of the reader which lead him to write 2 of his books… “Hypnotic Writing” & “Buying Trances“ He is also the author of several other best selling books including Zero limits, The attractor factor, Life’s missing instruction manual, There’s a customer born every minute & Spiritual marketing just to name a few! You may have also seen him as one of the experts included on Rhonda Byrne’s “The Secret” which sold over 21 million copies & re sparked the huge Law of Attraction movement which followed.
Drayton Bird– Drayton Bird has been named by the chartered institute of marketing as one of 50 living individuals who have shaped today’s marketing. Other names included Philip Kotler, Tom Peters and Theodore Levitt. Drayton is best-known as a direct marketing expert but has also worked in Advertising, Public Relations, Research and Telemarketing, Franchising and Experiential Marketing. He is the author of several top selling books and products on the subjects of direct marketing and advertising including “Commonsense Direct & Digital Marketing” and “How to Write Sales Letters That Sell”
John Jantsch – John has been called the World’s Most Practical Small Business Expert for consistently delivering real-world, proven small business marketing ideas and strategies. John is a marketing consultant, speaker and best selling author Duct Tape Marketing, Duct Tape Selling, The Commitment Engine and The Referral Engine. He is the creator of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network that trains and licenses small business marketing consultants around the world.
Robert Greene – Robert Greene is the author of several books on psychology and strategy including “The 48 Laws of Power”, “Mastery”, “The 50th Law”, “The Art of Seduction” and “The 33 Strategies of War”. In this interview I ask Robert how we can apply some of these strategies in business, marketing and our personal life too.
Chris Marlow – Chris Marlow has been a student of direct response marketing since 1979 & has been teaching how to write great copy to others for nearly 2 decades. She has received some of the most prestigious awards that can be given to a copywriter including a Pioneer award, a Maxi award & 2 Echo awards. The companies she has written for include household names like IBM, Blue Cross, Nike, Reebok, Toyota, TRW, Qualcomm, Dell Computer and Novell.
Kevin Hogan – Dr. Kevin Hogan is one the worlds leading teachers of influence & persuasion. Kevin is the author of several best selling books including… The Psychology of Persuasion:How To Persuade Others To Your Way Of Thinking ,The Science of Influence: How to Get Anyone to Say “Yes” in 8 Minutes or Less!, Covert Persuasion: Psychological Tactics and Tricks to Win the Game & The Secret Language of Business: How to Read Anyone in 3 Seconds or Less
Ryan Lee – Ryan Lee is an internet entrepreneur and the creator of some of internet marketing’s most famous training programs and live events.
One of his hugely popular live events is… The Continuity Summit
David Meerman Scott – David Meerman Scott is a marketing strategist, keynote speaker, seminar leader, and the author of seven books published in more than 30 languages including “The new rules of Marketing & PR”, “Real-Time Marketing and PR“, “Newsjacking” and “World Wide Rave“. He is a recovering VP of marketing for two publicly traded technology companies. Today, besides speaking and writing, he is an adviser to marketing technology companies and nonprofits.
Kenrick Cleveland – For close to three decades, Kenrick Cleveland has dedicated himself to perfecting the techniques, the skill, the “art” of influence. He is known worldwide for his charismatic teachings in sales and conversational persuasion. Drawing from a diversified career base that includes an extensive sales background coupled with experience in Neuro Linguistic Programming (NLP) and hypnosis, Kenrick created a model of persuasion that is so effective that it remains the benchmark of excellence in this field.
Hershcell Gordon Lewis– Herschell Gordon Lewis is internationally recognized as a major authority in advertising and direct marketing. In fact his accomplishments have earned him recognition by being honored in the Direct Marketing Associations Hall of Fame. He is the author of over 31 books on the topic of direct marketing and copywriting including“On the Art of Writing Copy”, “Effective E-Mail Marketing” and “Direct Mail Copy That Sells”
Bob Burg – A former top-producing salesperson and sales manager, Bob is a world famous speaker & author, working with many of today’s top sales organizations. Some of his top selling books include; “The Go-Giver”, “Go-Givers Sell More”, “Endless Referrals” & “Winning Without Intimidation”
Lorrie Morgan-Ferrero – Lorrie is one of the most sought after copywriting experts in the world. Her top shelf list of clients includes Mark Victor Hansen, Les Brown, Loral Langemeier, John Childers, Alexandria Brown, Kim Castle, Joel Christopher and Tom Antion, among many others. She also teaches others how to write great copy for themselves and many have gone on to dramatically improve their copy and their incomes
Paul Lemberg – Paul Lemberg helps business owners become wealthy. He’s done it hundreds of times: his private clients have collectively pocketed a whopping $360 million in profits. He’s also worked with Fortune 500’s like Cisco, Goldman Sachs and IBM, but his real love is showing entrepreneurs how to multiply their sales and profits and do it easier and faster than ever before. Paul is the author of the business best seller, “Be Unreasonable,” and has created a series of powerful business growth training courses. His latest programs are “Blueprints to Profits” and the brand-new “Getting Started in Business.”
Bob Bly – Bob Bly is a freelance copywriter who has written copy for hundreds of clients including Network Solutions, ITT Fluid Technology, Medical Economics, Intuit, Business & Legal Reports, and Brooklyn Union Gas. Awards include a Gold Echo from the Direct Marketing Association, an IMMY from the Information Industry Association, two Southstar Awards, an American Corporate Identity Award of Excellence, the Standard of Excellence award from the Web Marketing Association, AWAI’s Copywriter of the Year, and ETR’s Lifetime Achievement Award in Marketing. He was voted one of the 50 most influential people in sales lead management by the Sales Lead Management Association. Bob is the author of more than 70 books including “The Complete Idiot’s Guide To Direct Marketing” and “The Copywriter’s Handbook”
James Malinchak – James Malinchak, a multi-millionaire, is now one of most requested highest paid motivational and business speakers and business marketing coaches in America. He has delivered over 2,200 presentations at conferences and meetings worldwide and is considered the top Big Money Speaker trainer in America with with fees ranging from $20,000 – $100,000+
Michel Fortin – Michel Fortin is the “Roger Bannister” of web copywriting. He wrote the copy for a John Reese product that was the first to sell 1 million dollars worth in one day. Not a bad accomplishment for any copywriters CV.
Carrie Wilkerson is one of the worlds top advisers on starting your own work from home business. She is the author of “The Barefoot Executive:The Ultimate Guide for Being Your Own Boss and Achieving Financial Freedom”
Ari Galper is the world’s #1 trust-based sales expert with over 45,000 clients, members and subscribers. Ari’s deep understanding of human communication and how it can be maximized in the sales process has lead him to discover the solution to the most dreaded selling experience of all: personal rejection.”How to ELIMINATE Personal Sales Rejection Forever… And Make More Sales!”
Ray Edwards – Ray Edwards is a self confessed, direct mail junkie. The top gurus have turned to him to write some of their direct marketing pieces. These people include Tony Robbins, Jack Canfield, Mark Victor Hansen, Robert Allen, Frank Kern, Jeff Walker, Rich Schefren, Mark Joyner and many more in the marketing and personal development fields. Ray is also a talented speaker and the author of one of my favorite copywriting books “Writing Riches: Learn How to Boost Profits, Drive Sales and Master Your Financial Destiny With Results-Based Web Copy”
Jim Palmer – Jim Palmer is a marketing and business building expert and host of Newsletter Guru TV. He is known internationally as ‘The Newsletter Guru’- the go-to resource for maximizing the profitability of customer relationships. In this interview Jim shows why old-fashioned, print newsletters are by far the very best way to retain customers and stay top of mind.
Dan Gallapoo (AKA Doberman Dan) – Doberman Dan is a direct response entrepreneur and copywriter. He is famous for his “Doberman Dan Letter“, an offline newsletter which is highly praised within copywriting/marketing circles. He’s also written hundreds of successful ads, sales letters, direct mail packages, websites, e-mail marketing campaigns, feature articles, press releases, and newsletters for his own businesses and his clients.
Rintu Basu – Rintu Basu is a leading authority on NLP and Hypnosis. He is the author of “Persuasion Skills Blackbook: Practical NLP Language Patterns for Getting The Response You Want” and “Persuasion Skills Black Book of Job Hunting Techniques: Using NLP and Hypnotic Language Patterns to Get the Job You Deserve”.
Nick Usborne – Nick Usborne is a copywriter who specializes in writing for the web. In this interview Nick reveals how you can make more money from your website just by making a few simple but massively effective tweaks
Justin Brooke – Justin Brooke is one of the worlds leading experts on traffic driving. He knows every trick in the book when it comes to getting targeted visitors to a website. If you could do with more people visiting your website then you have got to listen to this interview
James Schramko – James Schramko is unquestionably one of Australia’s top internet marketers. In this interview we discuss James “Own the racecourse” strategy which will help you build an authority web site that attracts a ton of of traffic to it, this method is working so well for James that he is getting 50 new opt-ins for his list everyday without having to pay for expensive traffic methods.
Lisa Manyon -is an Award Winning Author, Marketing and Copywriting Strategist. She is the co-author of the #1 Best Selling book “Success Rituals 2.O –Winning Habits of High-Achieving Women: How she does it and you can too!” She is also the recipient of the Charles Schwab Financial Literacy Award in The Hot Mommas 2011 Competition. She has featured in the world’s largest women’s digital library of role models and mentors and the Write On Creative Blog received a 2011 APEX award for publication excellence.
Mitch Joel – Mitch Joel is the President of Twist Image, one of Canada’s leading digital marketing agencies. He is the author of “The six pixels of separation” which has become one of the most influential books on digital marketing strategy. He is also the author of the soon to be released “Control alt delete“. Marketing Magazine dubbed him the “Rock Star of Digital Marketing” and called him, “one of North America’s leading digital visionaries.” He was awarded the highly prestigious Canada’s Top 40 Under 40, and most recently, Mitch was named one of iMedia’s 25 Internet Marketing Leaders and Innovators in the world.
Lon Safko – Lon Safko is a Social Media Strategist who speaks and consults with Fortune 2000 companies across America. He is the author of the books “The Social Media Bible” and “The Fusion Marketing Bible“ as well as several other books
Michael Port – Called “an uncommonly honest author” by the Boston Globe and a “marketing guru” by The Wall Street Journal, Michael Port is a New York Times Bestselling author of four books including “Book Yourself Solid”, “Beyond Booked Solid”, “The Contrarian Effect” and “The Think Big Manifesto”. According to the average number of Google searches, Michael is the 5th most popular business coach in the world. Why? Because his mission is to rally you to think bigger about who you are and what you offer the world.
Andy Maslen – Andy Maslen is the managing director at the highly acclaimed, copywriting agency “Sunfish” and CEO of The Copywriting Academy. He is the author of 4 books… Write to Sell: The Ultimate Guide to Great Copywriting, The Copywriting Sourcebook: How to write better copy, faster – for everything from ads to websites, Write Copy Make Money, 100 Great Copywriting Ideas: From Leading Companies Around the World (100 Great Ideas)
Kane Minkus – Kane Minkus is one half of the duo Jeff and Kane, the creators of the Industry Rockstar training program. In this interview I ask Kane how we can position ourselves as leaders in our industry.
Kate Buck Jr – Kate Buck Jr is the Founder and CEO of KJB Online, a social media management and consulting agency in Austin, Texas. Kate has worked with some of the top names in Digital Marketing as well as consulted with dozens of entrepreneurs, businesses and non-profits. She is the creator of the Let’s Get Social training program, in which more than 10,000 social media managers have participated. Many of Kate’s student are earning $4,000-$5,000 per month or more with their Social Media Management businesses
Yaro Starak – Yaro Starak is recognized worldwide as a leading authority on Blogging, Internet Marketing and Membership sites. His programs include “Blog Mastermind”, “Membership Site Mastermind”, “Become a Blogger” and “2 Hour Work Day”
Trevor Crook – Trevor Crook (AKA Trevor “ToeCracker” Crook) is one of Australia’s top copywriters. He works with businesses all over the globe, writing them sales copy that pulls in millions of dollars.
Dianna Huff – Dianna Huff is a B2B marketing consultant who has been helping B2B companies market themselves since 1986. Since then she has specialized in web based marketing tactics for business to business companies. Dianna is an in demand speaker and trainer as well as being the recipient of many prestigious industry awards. She is also the author of several popular eBook publications.
Bond Halbert – Bond Halbert has been in direct marketing since he was nine years old! Yes, you read that correctly. This is largely due to the fact his father Gary Halbert, (who is notoriously one of the best marketers of all time) was wise enough to train up his son to become the next generation of marketing talent. Bond was initiated into the world of marketing whilst still a boy, he’s been doing marketing pretty much his whole life so he knows a thing or two
Colin Theriort – Colin Theriot is one of the worlds top, young copywriters, having learned his craft by copywriting for Stomper Net back in their heyday. These days, he’s the leader of the Facebook group called “The Cult of Copy”. It’s an incredible resource. No topic is too controversial or off limits. I suspect that’s one of the reasons the group is becoming more and more popular. For me, it’s one of my top 3 FB groups, ever.
Ezra Firestone – Ezra Firestone is the go-to-guy for making money with eCommerce websites. He is successfully running many eCommerce websites, several of them doing 7 figures
Alexis Neely – Alexis Neely is known as “The Truth Telling Lawyer”. She helps business owners grow their business by building on the correct foundations, which then allows them to grow the business as big as they like
Bret – Thomson – Bret Thomson is one of Australia’s highest paid/in demand copywriters & conversion strategists. Mal emery, Ari Galper, Spike Hummer, Jennie Armato and Jamie McIntyre are just a few of his big name copy clients.
He’s also a coach, speaker and bestselling author of “Client Rush:37 Proven Marketing Breakthroughs for Attracting More Clients Fast”
Charlie McDermott – Charlie McDermott is the founder of the Business & Entrepreneur Network (BEN), helping small business owners put automated systems in place so that their businesses don’t rule them, they rule their business