Interview with Joe Sugarman
Joe Sugarman is one of the all time greats of Marketing & advertising. Once named the “Mail Order Maverick” by The New York Times, Joe is a groundbreaker in every sense of the word. His achievements in marketing innovation alone give him the right to be called a legend. He is the owner JS&A Group, Inc which is behind some of the biggest marketing campaigns in recent history. He is also the author of many best selling books on the topic of direct marketing.
In this Interview he reveals….
* The marketing principles has used to consistently generate 7 figure ad campaigns for the last 40 years
& sell over 20 million BluBlocker sun glasses world wide
* The 3 most powerful human emotions you must take advantage of when writing ads
* How to control the buying environment when someone reads your ad, no matter where they are actually reading it
* The slippery slide formula to ensure the whole of your advert gets read
* How to over deliver so your customer won’t even think about asking for a refund
* The secret method to get the reader to draw conclusions you set up for them, so that they think they thought of it themselves
* How to ruthlessly edit your ads so that every last word earns its place
And much more…
Click the link above for the interview