Some of the worlds best copywriters are singing the praises of this guy, Kevin Rogers. Kevin went from stand up comic to copywriter, quickly building an esteemed reputation in the copywriting industry. In fact “John Carlton” says he is one of just a tiny handful of people that he would trust enough to write for him.

In this interview Kevin talks about…

* Using stories to create rapport & sell

* How to get perfect testimonials from your customers

* Why empathy in copy is overrated

* Why you must get right to the point in copy

* How assumptions can kill your sales message & what you should use instead

* How to talk to your reader & not at your reader. Plus 3 masters who you can swipe this style from

* Kevin’s list of 6 power words and phrases to make your copy more potent

* How to kick the “Internet Marketing style” of hype, manipulation & sleaze out of your copy

* 3 big tips for newbie freelance copywriters – How to get educated, how to price your writing services & how to deal with a nightmare customer

* And much more